{"id":10,"date":"2025-06-05T11:53:11","date_gmt":"2025-06-05T11:53:11","guid":{"rendered":"https:\/\/bionicbrand.se\/?page_id=10"},"modified":"2025-06-05T13:47:04","modified_gmt":"2025-06-05T13:47:04","slug":"om","status":"publish","type":"page","link":"https:\/\/bionicbrand.se\/?page_id=10","title":{"rendered":"Om"},"content":{"rendered":"\n<p><strong>M\u00f6t grundaren som inte finns, men som s\u00e4ger allt: Cosmo Florin<\/strong><\/p>\n\n\n\n<p>Cosmo Florin f\u00f6ddes n\u00e5gon g\u00e5ng mellan decennierna, p\u00e5 en plats d\u00e4r det alltid regnade l\u00e4tt men aldrig fanns paraplyer. Han var barn till en cirkusakrobat och en typograf, uppvuxen bland bokst\u00e4ver och balansakter. I unga \u00e5r f\u00f6rlorade han f\u00f6rst\u00e5ndet f\u00f6r en kort stund \u2013 det s\u00e4gs ha varit i samband med en alltf\u00f6r stark varum\u00e4rkesfilm fr\u00e5n ett telekombolag \u2013 men han fann det igen i marginalen p\u00e5 ett reklamutskick fr\u00e5n ett lokalt bageri.<\/p>\n\n\n\n<p>Han utbildade sig till semiotiker, men hoppade av n\u00e4r han ins\u00e5g att de flesta f\u00f6retag hellre ville \u201csynas\u201d \u00e4n f\u00f6rst\u00e5s. Cosmo tyckte det var vulg\u00e4rt. S\u00e5 han drog sig tillbaka. Under n\u00e4stan tv\u00e5 decennier arbetade han i skuggorna \u2013 som ghostwriter f\u00f6r internationella varum\u00e4rken, kreat\u00f6r f\u00f6r installationer i bokstavligen tomma rum, och konsult \u00e5t m\u00e4nniskor som \u201ctappat sin r\u00f6st, men inte sitt dom\u00e4nnamn\u201d.<\/p>\n\n\n\n<p>\u00c5r 2023 (eller var det 1997?) grundade han <strong>Bionic Brand<\/strong>. Inte som en byr\u00e5. Utan som ett slags <em>reparationsverkstad f\u00f6r splittrade personligheter i logotypform<\/em>.<\/p>\n\n\n\n<p>Hans filosofi var enkel:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cVarum\u00e4rken \u00e4r m\u00e4nniskor. De svettas, de ljuger, de dr\u00f6mmer om att bli \u00e4lskade. S\u00e5 l\u00e5t oss hj\u00e4lpa dem att bli n\u00e5gon man faktiskt vill umg\u00e5s med.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>Cosmo f\u00f6rsvann en dag i ett moln av doftljus, r\u00f6ksignaler och outgrundliga LinkedIn-inl\u00e4gg. Men vi jobbar fortfarande i hans anda.<\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f6t grundaren som inte finns, men som s\u00e4ger allt: Cosmo Florin Cosmo Florin f\u00f6ddes n\u00e5gon g\u00e5ng mellan decennierna, p\u00e5 en plats d\u00e4r det alltid regnade l\u00e4tt men aldrig fanns paraplyer. Han var barn till en cirkusakrobat och en typograf, uppvuxen bland bokst\u00e4ver och balansakter. I unga \u00e5r f\u00f6rlorade han f\u00f6rst\u00e5ndet f\u00f6r en kort stund \u2013 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bionicbrand.se\/?page_id=10\" class=\"more-link\">Forts\u00e4tt l\u00e4sa<span class=\"screen-reader-text\"> \u201dOm\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionicbrand.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10"}],"version-history":[{"count":4,"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions\/33"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionicbrand.se\/index.php?rest_route=\/wp\/v2\/media\/7"}],"wp:attachment":[{"href":"https:\/\/bionicbrand.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}